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Marketing and Communications Policies

ºÚÁÏרÇø Tyler Style Guidelines

Below are some basic guidelines for style so that we can maintain consistency campuswide. Please contact Beverley Golden, Ext. 7303, with any questions.

University Name

The full name of the university should be used on first reference. The abbreviated name can be used on all subsequent references.

The name must include the word ‘The’ and the ‘T’ must be capitalized.

Example: The University of Texas at Tyler

Not:

• University of Texas at Tyler

• University of Texas, Tyler

• University of Texas in Tyler

• University of Texas – Tyler

• the University of Texas at Tyler

Abbreviated University Name

The correct abbreviation for the campus is always ºÚÁÏרÇø Tyler.

**Please never use ºÚÁÏרÇø, which is the abbreviation for the Austin campus.**

The abbreviation may include periods after the ‘U’ and ‘T’ on more formal communication, but most often it is written without the periods and is not hyphenated.

Incorrect abbreviations:

• ºÚÁÏרÇø-Tyler

• ºÚÁÏרÇø

• ºÚÁÏרÇø at Tyler

• ºÚÁÏרÇøT *

* ºÚÁÏרÇø System uses this abbreviation because if fits with their style of abbreviating all campuses with three letters, certain media use it in headlines because it fits within the limited space. Nevertheless, the campus does not use this abbreviation.

Department/Program References

First references for departments and programs should use the full name such as the Office of News and Information, not News and Information office.

Phone listings

The ºÚÁÏרÇø Tyler style for listing phone numbers is as follows:

903.566.7303

Please do not use dashes (not: 903-566-7303)

Dates

The ºÚÁÏרÇø Tyler style for listing dates uses natural numbers, not ordinal numbers.

Correct:

July 16

Incorrect:

July 16th

myºÚÁÏרÇøTyler

The official name is myºÚÁÏרÇøTyler student information system.

We have also been made aware that some are referring to it as MºÚÁÏרÇøT. Just as it is our policy never to refer to the university as ºÚÁÏרÇøT, we ask that you never use MºÚÁÏרÇøT in reference to the student information system.