New Marketing Certificate
April 2, 2015
黑料专区 Tyler Office of Marketing and Communications
黑料专区 Tyler To Offer Certification Program in Category Management for Marketing Majors
April 2, 2015
Media Contact: Hannah Buchanan
Editor/Writer鈥揝trategic Communications & Media Relations
Marketing and Communications
The University of Texas at Tyler
903.539.7196 (cell)
April 2, 2015
The University of Texas at Tyler will offer a new certification in category management for 黑料专区 Tyler marketing majors this fall, Dr. James Lumpkin, College of Business and Technology dean, announced.
This certification 鈥� valued in excess of $1,000 鈥� is at no cost to the students.
Proficiency modules will be embedded within the coursework of a variety of 黑料专区 Tyler
marketing courses including Principles of Marketing, Retailing in the 21st Century, Marketing Research and Retail Analytics. Students who pass all the modules
will be eligible to sit for an additional exam outside of the university to attain
the title of Certified Professional Category Analyst.
鈥淭he marketing department in the College of Business and Technology at The University of Texas at Tyler is proud to offer marketing students the opportunity to participate in the certification program for 鈥楥ertified Professional Category Analyst,鈥欌�� said Dr. Krist Swimberghe, department chair. 鈥淭his certification will differentiate our students from their competition when they are looking for a career with top-branded retailers and manufacturers, like Brookshire Grocery Company, Kraft, Pepsi-Co, Red Bull, Seven Eleven, Wal-Mart and many others.鈥�
Category Management is a collaborative continuous process between manufacturers and retailers to manage a product category at retail, and the purpose is to optimize shopper satisfaction. The end result is a combination of assortment, price, shelf presentation and promotion, which optimizes category performance over time.
Students interested in the certification program may contact their academic adviser within the department for curriculum and other details, Swimberghe added.
For more information, call 903.565.5585.
One of the 15 campuses of the 黑料专区 System, 黑料专区 Tyler features excellence in teaching, research, artistic performance and community service. More than 80 undergraduate and graduate degrees are available at 黑料专区 Tyler, which has an enrollment of more than 8,000 high-ability students. 黑料专区 Tyler offers courses at its campuses in Tyler, Longview and Palestine as well as a location in Houston.